Comunicazione aziendale: creare un piano strategico efficace
Lecture 1La comunicazione e il Marketing Mix
Lecture 2Definizione e caratteristiche
Lecture 3Analisi del business
Lecture 4Il Target
Lecture 5I valori aziendali
Lecture 6Attori e narrazione
Lecture 7L’immagine coordinata
Lecture 8La comunicazione offline
Lecture 9La comunicazione online
Lecture 10Comunicazione e Web
Lecture 11L’operatività
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