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Corso di Content Marketing
Marketing and Communication
13 lectures
2,5 hours
99.90 €
Buy course
Corso di Content Marketing

Marketing and Communication ► Marketing Strategies

Certified skills you will learn
Marketing & Communication
Content management
Marketing & Communication
Content writing
Marketing & Communication
Marketing & Communication
Marketing strategies
Skills legend
Skills have 3 levels to communicate the right grade of competence.

Il Corso in Content Marketing vuole fornire le competenze base ed avanzate per lavorare come Content Manager in aziende e agenzie di comunicazione.
Si rivolge anche ad imprenditori e liberi professionisti che vogliono promuovere la loro attività e raccontare il loro brand grazie ai contenuti online.
Nel corso si imparerà a identificare quali contenuti veicolare sui diversi canali web (sito aziendale, blog, social media, newsletter), a individuare il pubblico a cui rivolgersi e creare strategie editoriali efficaci basate su Storytelling, SEO Copywriting, Copywriting Persuasivo. Buyer Personas, Search Intent e Focus Keyword saranno, infine, le parole chiave che caratterizzeranno l’intero corso.

Course Objectives
  • Produrre contenuti che vendono e convertono
  • Distribuire e promuovere i contenuti online
  • Ottimizzare i contenuti online
  • Monitorare l’attività di Content Marketing
Course Target
Il corso è adatto sia a chi non ha alcuna competenza di Content Marketing, sia a chi vuole acquisire competenze avanzate in tale settore.
How to access this course
In order to follow this course you'll need to register a personal account on GAMeDU, proceed to the check-out and pay the stated price.

Once bought, the course will be accessible by clicking the "MY COURSES" button on the toolbar placed on top of the website, or accessing to the "Learn" section on your Student Dashboard.

The course price includes: lifetime access to the course material (including attachments and handouts), access to the course's Thread board where you can get in touch with the teacher and other fellow students eduCoins and eXP (variable values directly related to the price of this course), Certificate of Completion when the course is fully completed.
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